Emily McLeister

Project Outline:

My Final Major Project is the proposal of a new online platform called ‘Inform’, designed to better link the fashion community in the UK to political content. Research highlighted that political disengagement amongst young people in the UK is an issue. Inform aims to lessen this identified pain-point through providing educational resources specifically aimed at the fashion audience in a digestible and visually engaging way.

Brand Assets:

For the deliverables of this project, I created a range of assets, digital and print, in order to best communicate with the highlighted target-user. This includes a publication, web design, mobile Application and social channels. A strategy document was also created in order to summarise the research and strategy of the platform.

The below images showcase mock-ups of the brand assets. The strategy document and publication are available to view via the buttons below, for a more in-depth view of the project.

View Publication

View Strategy Document